About Us

Why Alchemy?

The word Alchemy has many different meanings but probably the most common is: “Alchemy is the process of taking something ordinary and turning it into something extraordinary”

In other words, Alchemy is transformative…

At Alchemy Technology Group we strive to bring a level of expertise and effort that is truly transformative to our customers’ business. Our company culture is defined by the things we do each day to become an extraordinary partner. We only hire the top talent, both technical and account management, to deliver a level of service second to none. Our goal is to build lasting relationships with our customers and an unbreakable trust. Today’s IT landscape is more challenging than ever. The balance of supporting the needs and growth of the business while doing so in a secure and cost effective manner is paramount. At Alchemy, we want to understand your business, present impactful solutions and truly be a transformative partner.

Our Team

Wes Davis


Throughout Wes’s 18 year sales career, he has always been a top performer. He knows the fundamentals of customer success and has built deep relationships along the way. Wes comes from an athletic background and learned at an early age the importance of integrity, teamwork and accountability. These are a few of the guiding principles amongst the Alchemy team.

In his free time, Wes enjoys spending time with his family, all sports (especially LSU football), fishing and traveling.

Wes holds a Bachelor of Arts in Mass Communication from Louisiana State University where he was a member of the 1997 Mens Baseball National Championship Team.

Geaux Tigers!

Travis Graham


After spending 15 years managing sales, channel, and alliance organizations, Travis recognized the desire by customers to have better access to technical and business thought leaders to support their teams manage strategic planning and operational challenges. Thus Travis, along with his partners, founded Alchemy Technology Group.

Prior to founding Alchemy, Travis was the VP of Sales at AppSense, where he helped the company grow sales in the Americas from $2 million per year to over $50 million per year within 4 years. Prior to AppSense, Travis was the Global Strategic Alliance Manager at VMware responsible for HP and Dell relationships. Travis helped build these partnerships from $25 million to over $300 million within a few years. Travis joined VMware as part of an acquisition of Asset Optimization Group, where he was a member of the management team.

Travis holds a Master’s and Bachelor’s degree in Accounting from The University of Texas at Austin. Outside of work, Travis enjoys spending time with his wife and three young daughters, playing golf, tennis, skiing, and traveling.

Michael Quirin


With over 20 years of experience in technology, Michael Quirin brings a wealth of industry expertise to Alchemy. His “customer first” philosophy has enabled him to establish deep relationships with both customers and vendors, resulting in top tier revenue performance and industry recognition. Mr. Quirin has spent 15 years of his career focused on Cloud and Virtualization, which are a core strategy for Alchemy. Prior to Alchemy, Mr. Quirin held positions with AppSense, Citrix, Scalable Software, VeriCenter and ExxonMobil.

Michael’s hobbies include traveling with his family, enjoying his children’s sports, working out, fast cars, and spending time at his ranch.

He holds a BBA from Baylor University, where he studied Management Information Systems and Marketing.

Tom Moreno


Tom has over twenty years experience in the information technology space having spent the last eighteen years in the consulting field. Over those years, he has helped architect and implement complex technology solutions for many Fortune 1000 companies around the country and abroad.

He is an active member of the InfraGard, an organization that works with the FBI on cyber-security related matters for the protection of U.S. infrastructure and interests.

Tom spent six years on active duty in the U.S. Air Force as a cryptologic-linguist. Throughout his career, he has received numerous awards for performance and quality of work; this includes medals (and commendations) from the National Security Agency (NSA), the Department of Defense (DOD), and the U.S. Air Force (USAF) for various achievements in those environments. In addition, he also received recognition from Citrix Systems, Inc. with a global award for Outstanding Achievement, as well as an award for being one of their top technology engineers.

On the personal side, he enjoys traveling, sailing, and helping others to succeed.

Jarel Hall

Chief Technology Officer

Jarel Hall is a technology change agent, with a proven track record of transforming IT organizations. His decision to become an Alchemist centered around the ability to build service delivery offerings that pair industry leading technology with premiere talent. While the greater IT community awaits the next paradigm shift, Jarel aims to create the shift. Over the last 15 years, Jarel has served as a Director of IT, Technical Architect, and Consultant gaining invaluable insights to improve service delivery as well as technology adoption.

In his downtime, Jarel appreciates fishing, live sports, golf, and spending time with family.

Jarel obtained a Bachelor of Business Administration – Management Information Systems from Schreiner University. As a technical leader, he also maintains certifications from leading industry leading vendors including Microsoft, Citrix, Nutanix, Dell, and Cisco.

Jason McGeough

Practice Principal

Barney Norton

Practice Principal

Barney joins Alchemy with 28 years of experience in Enterprise Networking and Storage systems. Most recently from Citrix he has held engineering and technical leadership positions with Lucent, Cisco, Quantum, Citrix and several successful emerging technology startup companies. Responsibilities have spanned Product Management, Marketing, Solution Architecture and Sales.

Jason Samuel

Solutions Architect and Security Practice Lead

Jason is the recipient of multiple awards and recognitions in the End User Computing community with a background in web architecture and security. He brings 17 years of proven expertise in Citrix, Microsoft, and VMware product stacks. He has authored numerous articles, books, created webinars, presented to large audiences, led user groups, given video interviews, collaborated with Gartner research analysts, and currently serves on advisory boards around Citrix products and services.

Todd Stephens

Regional Principal – Gulf Coast

Kevin Roof

Regional Principal – Rockies

Kevin is an award winning sales professional with over 15 years’ experience in technology and a focus on complex enterprise software platforms, virtualization, user experience, security and cloud. Throughout his career, he has worked at class leading organizations including Lefthand Networks, Hewlett-Packard, AppSense & Ivanti. Kevin uses his customer centric approach to provide solutions and value to his clients and partners.

Kevin joined Alchemy Technology Group to help change the game and deliver excellence regardless of the project, priority or need. He believes in building close personal and professional relationships with those he works with and has a sincere and vested interest in the success of everyone around him; co-workers, partners and customers.

Kevin holds a Bachelor’s degree in Marketing from The University of Colorado, Boulder. Outside of the office, Kevin enjoys spending time with his wife and friends in the beautiful mountains of Colorado mountain biking, backcountry skiing, camping and swinging a golf club every now and then.

Jake Sowders

Regional Principal – Rockies

Jake is a results driven sales executive with a strong customer centric approach and is experienced in virtualization, user experience, security, cloud, infrastructure, as well as finance and accounting. Throughout the past 15 years Jake has worked with various organizations including Ivanti (AppSense), Avecto, HP, IBM, as well as Ernst & Young. Prior to his role in technology, Jake earned his CPA license and served a variety of Fortune 1000 companies as an auditor/consultant, which enables him to effectively map customer initiatives to the realities of their budgetary and process constraints.

While not working, Jake enjoys golf, travel, triathlons, wakeboarding, snowboarding, and most anything else to get the family outside.

Jake holds a Bachelors of Business Administration and a Masters in Public Accounting from The University of Texas at Austin.

Daniel Lew

Regional Principal – Southern California

After almost 20 years representing companies like Computer Associates, Sun Microsystems, Websense, AppSense and Splunk, Daniel has the knowledge and experience to be a true customer advocate.

Daniel joined Alchemy Tech Group for the opportunity to combine what he knows about technology with the trusted relationships he has built, and translating that into helping customers without any corporate agenda. He enjoys the freedom to work with any customer and really address the customer’s needs without the constraints of meeting a specific quota or timeline.

When he is not working, Daniel is daydreaming about how to leverage his credit card points into his next big vacation to a place he’s never been. He also enjoys snowboarding, and hopes that at least one of his two sons will one day contribute to an early retirement by becoming the next Shaun White.